The forests of the east and south of the Yucatan Peninsula were viewed as empty forests. The challenge for the Mexican state was to bring civilization to these area, in the form of roads, rural schools, and political organization. Mexico could only progress by colonizing the forests and concerting them in one form or another to productive use. President Cardenas who made established the genesis of the process chiclero cooperatives part of the national land reform. The chicleros had built a raw society from the forest communities they established. President Cardenas found the cooperative movement; he placed the organization of cooperatives under the direct control of the government. It was a stronger position to counter the pressured mounted by the private sector. They thought it was an easier way to make hum. Chicleros livers were in danger when they had to go deep in the words to tap trees. Lives of chicleros were slowly disappearing and people encouraged them to stop and grow rice. They chose not to stop. The Fleer Company in 1928, Walter Delmer produced a usable bubble gum mix. He added the taste in chicle and he would add in pink coloring. It became popular and companies were sampling thousands of pieces a day in New York.
Quote:
“He discovered how to add pink food coloring to the gray bubble gum mixture, and overnight he produced one of the sales sensations of the interwar years” (Redclift 122).
Reaction:
Before I read this book, I never knew that gum was gray and had no taste. I found it interesting that Walter Delmer founded the bubble gum taste because I thought it was Wrigley. When Wrigley made Juicy fruit, he didn't add food coloring, but Delmer did.
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